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Karen Martin and Beverley Ireland-Symonds promote the value of having effective communication skills for individuals, teams and organisations.
Thursday, 12 May 2011

Twitter in business - 8 reasons to start using twitter for your business

I was at a networking event recently and a group of us were talking about how to use twitter in business when one guy told everyone that it was all a waste of time and that nobody should bother using social media, particularly twitter!

I understand why some businesses may be reluctant to jump in and start using twitter. It can look very confusing to begin with and lots of people can’t see the benefits of using twitter in business. However, as long as you understand who you are targeting and what outcome you want, there's no reason why twitter can't enhance your existing marketing strategy. With a bit of planning and training, there's no reason why you can't make twitter work for your business.

1) Promote your brand - Let people know who you are, what you do and what new things are happening in your company/industry.

2) Find out what other people are talking about - What's happening in your industry/location/around the world?

3) Raise your profile by sharing your expertise - Write blogs/articles/tips about topics relating to your industry or area of expertise.

4) Check what your competitors are saying and doing - If they are on twitter, are they offering any discounts or freebies? Are they talking about something new that's happening in your industry?

5) Generate more traffic to your website - Put links to your website and landing pages in articles and blogs that you tweet about.

7) Find out what your customers are saying - You may not have been using twitter, but a lot of your customers probably are. What are they saying about your company/product/service?

8) Network with people - Connect with people you wouldn't normally come into contact with and share ideas and information.

Most importantly – twitter is free, so there’s no reason not to be using twitter in business.


Sanya Singh said...

Twitter is the best social media website to promote our Business. It really helps in the Promotion .I really learns a lot from this Article .Regards, Sanyacommunication skills training